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A Creative Refresh for the Blue Man Group

client. Blue Man Group / Cirque Du Soleil
date
. 2023

The Story

Theatrical global phenomenon, Blue Man Group were seeking to evolve their use of screens media across all of their shows. They wanted to add more screens to create a more immersive experience, as well as give all of the media across the shows a facelift. This was the biggest upgrade they've made to their shows in 30+ years, and was a rare opportunity to work with an iconic brand in a unique space. 

 

My role in this was taking advantage of the opportunity and leading the charge in the development and strategy of the pitch, focusing on key aspects they had brought up on our one introductory call. I made sure we hit those notes in the pitch, which they actually pinpointed as deciding factors in selecting Pretty Damn Sweet. From that point on, it was simply client management and cultivating a wonderful relationship which holds a ton of potential. 

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