Social & Guerrilla Marketing Tourism Campaign

We’re taking the kind of travel content people already love online and bringing it to the streets. By spotlighting lesser-known destinations and experiences, we show travelers that Mexico is far more than beaches and tacos. Every corner of the country offers something unexpected.
 

The campaign centers on #enMexico, a hashtag that works naturally in both English and Spanish, making it a simple way to connect audiences across languages. It also gives the campaign room to grow, inviting travelers, creators, and influencers to share their own discoveries and "tap in" by using #enMexico throughout their journey.