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The Impeachmint Pop
date. 2018
client. America
Having Fun.
Supporting Local Business.
Encouraging People To Vote.
During the Fall midterm election of 2018, we helped a small business in Philadelphia make a name for itself by making a new 'trendy' flavor. We developed a signature flavor that got people talking, sharing on social, and encouraged them to vote...
for whoever the supported.
Key Insight:
93% of Word-of-Mouth occurs offline. How do we use Word-of-Mouth offline, to generate a conversation online?
We made real popsicles, with custom sticks that revealed a joke, then hit the streets on voting day to reward anyone who voted.
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